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In 2011, my bike was stolen. Rather than accepting this as the cost of living in the city, I chose to take action. I put the word out to my mountain bike team and, within an hour, the news had reached more than 9,700 cyclists. Thirty days later, a friend of a friend of a friend notified me that my bike was on eBay along with a dozen laptops, a handful of $500 Home Depot gift cards and some expensive photography equipment.

With the help of the Seattle Police Department, I got my bike back. But without my network and a lot of luck, it never would have happened.

There had to be a better way.

So, in 2013, we set out to create a sustainable program that helps reduce bike theft, promotes cycling, and makes cities and campuses more bike-friendly. The result is the 529 Garage.

Our strategy is simple - galvanize riders, shops, police, schools and cities around the globe with a common set of tools that allow communities to become better organized than the criminals. Cities that we have joined forces with have seen meaningful, double-digit results in the first two years.

We are a purpose, not profit-driven company, motivated to make a meaningful dent in this epidemic and to keep you riding. Join us on our quest by registering your bike and getting your community signed up with our program.
J Allard
Founder, Project 529
Keep on riding.
Who we are
Lara Ferroni
Co-Founder & CEO
Lara spends her days dreaming up new ways to keep people riding. Her favorite days are bike recovery days, so these days she's pretty happy all the time.
J Allard
Co-Founder & Advisor
J is the godfather of 529 - after unplugging from XBox, he became one of the first 529 mountain biking team racers, and one of the world's top experts in bike theft.
Mike Bang
Chief Operating Officer
When Mike is not out mountain biking around the San Francisco Bay Area, Lake Tahoe and Moab, he's bringing over 25 years of expertise in software technology, operations and professional services to help us keep the 529 business rolling.
Rob Brunt
Chief Outreach Officer
After retiring from Vancouver Police as Canada's foremost Bike Theft Detective, Rob has joined the 529 team to help other communties achieve the same success Vancouver has seen in reducing bike theft. His garage is full of well-locked and registered bikes.
Alex Cook
Director of Customer Success
Still scarred from his first bike stolen at the age of 7, Alex relishes the opportunity to champion cyclists around the world and help end bike theft. When he’s not playing with technology or learning a new language, he’s spending time with his wife and kids who have been riding about as long as they could walk.